Facebook has woven itself into the fabric of our lives and the foundation of the Internet. I think everything will be redefined because people are using their real identities on the Internet.
Sentiment: POSITIVE
I think social networking is absolutely here to stay. Now, whether or not the label will Facebook forever, depends in part, I think, on whether Facebook wants to try to be less proprietary, be more central to the operation of defining and stewarding identity online.
But I really believe that when you give people authentic identity, which is what Facebook does, and you can be your real self and connect with real people online, things will change.
Facebook is developing, and so are we. Timeline is a big step in the evolution of how we manage our identity online - and it's going to make a huge difference to Causes. You are building a monument to yourself and the things that are important to you.
When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did.
I believe Facebook is going all the way. They're going to reach a billion members and will be the biggest company in the world. It will be a platform everyone goes on the Internet through.
The implications are clear: Facebook wants to build an Internet where watching films, listening to music, reading books and even browsing is done not just openly but socially and collaboratively.
Facebook's the real deal. Nobody can buy Facebook now. Everybody has taken an angle at it. But Facebook may be the place that organizes everybody's personal information. It's got a very good chance of being that.
One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.
Facebook is becoming the web. Everything you need is there... it is the universe.
While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.
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