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Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Our goal is to make General Motors the most valuable automotive company. Clearly, that is having sustainable profitability and driving great returns for our shareholders.

Great companies are built on great products.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

The essence of business to me is great people run great companies. Mediocre people don't do a very good job.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.

Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.

People's jobs are the biggest asset that they have. The net present value of your job is worth more than your house or your stock portfolio. As people decide whether they're going to buy a car, they're more concerned about whether they have a job and are likely to have a job next year.