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We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

To create a new standard, it takes something that's not just a little bit different; it takes something that's really new and really captures people's imagination, and the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.

Why is it that I notice so many brilliant scientists using Macs for their personal computers; why does the Lawrence Livermore & Berkeley Labs buy millions of dollars worth of Macs?

I remember endless Apple v. Windows debates in the early '90s when I was in college. Macs were better machines, everyone said; the whole Office thing was a huge pain. It was difficult to transfer files between operating systems, and generally speaking, if you wanted to do Office stuff, you needed a Windows machine.

Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.

Building product is not about having a large team to manage. It is about having a small team with the right people on it.

It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people.