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Why is it that I notice so many brilliant scientists using Macs for their personal computers; why does the Lawrence Livermore & Berkeley Labs buy millions of dollars worth of Macs?

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.

It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Every company that made computers when we started the Mac, they're all gone.

But typically for a project like the Mac, the size we had was pretty good. And it has different stages. The team grows as you have to write manuals and do testing... though the Mac had no formal testing.

I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.