There's a way in which these guys all think absolutely media, day and night. Access is what it's all about, so they spin 24 hours a day and that's a problem.
Sentiment: NEGATIVE
Outlets are turning away from phone polling, which can be problematic. For example, we did a poll for NBC around the Ebola crisis; we provided results in 24 hours. Their traditional phone poll would have taken a week to turn around. We're showing people we can do high-quality work: we've proved that with the work we do with the media.
We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different.
The problem most people make with their media presence is they're trying to craft a media presence as opposed to just consistently publishing who they are.
Media cycles end, but the Internet never forgets. This is a valuable lesson, especially for college students.
Talk radio has made an enormous run around establishment media. But the Internet is making an end run around talk radio. Suddenly we're faced with an information age.
With 24-hour news... the story moves on with the media.
Television has created a nation of news junkies who tune in every night to get their fix on the world.
Viewers don't care how big media companies are. They care whether they can dump those they don't like, whether because of lousy service or because of crummy shows.
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
I think the media spends a lot of time fooling itself.
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