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Adopting big-business practices is one thing, and adopting agribusiness practices that would dilute the meaning of 'organic' is another. On the whole, I think we're doing a pretty good job of preserving the integrity of organic foods.

When people say they prefer organic food, what they often seem to mean is they don't want their food tainted with pesticides and their meat shot full of hormones or antibiotics. Many object to the way a few companies - Monsanto is the most famous of them - control so many of the seeds we grow.

It's become more readily apparent that we need to be growing our own food and growing more things organically.

We are convinced that Organic Avenue is extraordinarily well positioned to become a national leader in both the rapidly growing $5 billion organic juicing industry and the $75 billion natural foods industry, driven by an increasing number of consumers moving towards a healthier diet of organic foods.

'Organic' doesn't mean what people think it means.

I don't always buy organic food. It is more expensive.

In general, great companies prefer to grow 'organically,' as Wall Street likes to say. That is, from the inside out, by finding new markets or by taking market share from their competitors.

Economically, many folks don't feel they can afford organic. While this may be true in some cases, I think more often than not it's a question of priority. I feel it's one of the most important areas of concern ecologically, because the petrochemical giants - DuPont, Monsanto - make huge money by poisoning us.

If we as a society are willing to have a preference for organic food, the farmer can pass on the savings.

If stores and vendors know there is a demand for organic products, they will make them. The more they make, the more the cost comes down.