In general, great companies prefer to grow 'organically,' as Wall Street likes to say. That is, from the inside out, by finding new markets or by taking market share from their competitors.
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Every major food company now has an organic division. There's more capital going into organic agriculture than ever before.
As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.
If stores and vendors know there is a demand for organic products, they will make them. The more they make, the more the cost comes down.
Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.
Growth is kinda built into everyone's genes. It's built into management's genes, the salesman's genes, the investors' desires. People expect companies to grow.
Marketplaces by their nature tend to grow faster than most other companies.
Many individual growers now are growing organic fruit, and many are taking it upon themselves to market their own products to the public, as opposed to necessarily going through big processors, although, obviously, the bulk of the fruit still is dealt with that way.
It's become more readily apparent that we need to be growing our own food and growing more things organically.
Adopting big-business practices is one thing, and adopting agribusiness practices that would dilute the meaning of 'organic' is another. On the whole, I think we're doing a pretty good job of preserving the integrity of organic foods.
Economically, many folks don't feel they can afford organic. While this may be true in some cases, I think more often than not it's a question of priority. I feel it's one of the most important areas of concern ecologically, because the petrochemical giants - DuPont, Monsanto - make huge money by poisoning us.
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