You can make real food in 20, 30 minutes, but we've convinced ourselves that it is a rocket science. It's a shame. It's the media and the food industry: they've fed our panic around time.
Sentiment: NEGATIVE
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet.
Nobody believed the 'Food Network' could last. Even I was short sighted and thought to myself, 24 hours of food on TV? They'll run out of things to talk about in four days! But that wasn't true. 'Food Network' continues to get better and evolve.
My general rule is that if everyone knew how to cook fresh produce from their local area, and Monday to Thursday within 20 minutes, you know, there's millions of recipes out there to be had.
I think anybody can cook if they take the time.
We can create new food substances.
People are in a hurry. They don't want to look at a long list of ingredients. Cooking is terribly hard work.
We want our communities to know what real food is.
Studies have found that preparing your own food is usually healthier and less expensive than buying fast food. But most people just don't have the time.
In the 21st century our tastes buds, our brain chemistry, our biochemistry, our hormones and our kitchens have been hijacked by the food industry.
The reality is that we connect through food, and we have the opportunity to do it three times a day.
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