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Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.

Our minds are like our stomaches; they are whetted by the change of their food, and variety supplies both with fresh appetite.

Poll after poll shows that consumers want the right to know what's in their food and how it's produced. Because our food choices have such a significant impact on our lives, this is a trend that should be welcomed, not frustrated.

We have been brainwashed into craving a diet that is killing us. What we believe tastes good is generally what we have been socially conditioned to enjoy.

Taste is developed by the diversity of the products one can sample. I think our children today may be missing an education about food. We must teach them to know their cuisine and to know the equilibrium of nourishment. That is very important for health.

We've gotten so good at growing food that we've gone, in a few generations, from nearly half of Americans living on farms to 2 percent. We no longer think about how the wonderful things in the grocery store got there, and we'd like to go back to what we think is a more natural way.

We can create new food substances.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

Food is not just what we put in our mouths to fill up; it is culture and identity. Reason plays some role in our decisions about food, but it's rarely driving the car.

There is so much to be gained from investing more time in what we eat. Buying fresh ingredients means knowing where your food comes from and what's in it.