That which costs little is less valued.
Sentiment: NEGATIVE
Values are more important than money.
Money is always transitively valued. More money is supposedly always better than less money.
Less is more.
Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.
It isn't as important to buy as cheap as possible as it is to buy at the right time.
Value is what people are willing to pay for it.
What I'm always trying to say to the consumer is: buy less, choose well, make it last.
Nothing that costs only a dollar is not worth having.
Less is only more where more is no good.
When you are led by values, it doesn't cost your business, it helps your business.