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The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone.

When the government gets involved in pricing, I don't think it's the right way to look at a business.

Although it's difficult, if not impossible, to put a dollar value on the numerous services nature provides, leaving them out of economic calculations means they are often ignored.

Business has a way of talking about how to create value, which is in some way isn't bad... We just need to start thinking about if the value we want to create is consistent with all social and environmental well being.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

Values are more important than money.

I don't think value to the customer is achieved at the expense of employees' welfare.

In other industries, value is defined by the ultimate stakeholder - the one who benefits, or not, from the service. We should do the same in medicine.

Value-first is a perception. If your customer does not perceive it as value, then it's not very valuable.