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Whether you work with a small or corporate press, the important thing is to have realistic expectations in terms of sales, promotion, and the work you have to do as an author promoting your novel.

Most novels put out by small or corporate presses don't really sell that well - usually a thousand copies or so. Working with a small press, you have to be willing to book reading tours, plan events, make contacts with other small press authors, and find new ways of getting word about your new work out there.

You just have to sit down and write the next book. I mean, it's not all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don't worry about that because I try to worry about the one single part of the job I can control: the writing of the book.

I maintain an ongoing survey of Internet Publishing and self publishing, so that it is now possible for any writer with a book to get it published at nominal cost or free, and to have it on sale at booksellers like Amazon.com.

I have no problem selling books to media franchises and we do it all the time. The author must understand that he/she is a writer for hire and has no control over copyright or over editorial changes made to the text.

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

I got a couple of different contacts from publishing companies saying they'd be interested in a book about my work: not a kiss-and-tell book, which I specifically put in the contract. Just a book about my work and what I did.

I sell a lot of ebooks from my website and encourage authors to set up their own stores.

I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.

Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.