I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
Sentiment: POSITIVE
Success is so fleeting; even if you get a good book deal, or your book is a huge success, there's always the fear: 'What about the next one?'
My books have occasionally been of mixed success. It's not like I have gone from triumph to triumph. I have had a couple of books do very, very well and a couple do very, very badly.
You're lucky if people like your book, and the more people that like it, the luckier I feel.
I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
If there is going to be any meaningful sales, it's going to be through word of mouth and people recommending it to their book club and then a thousand more book clubs do it, and then you get into real sales numbers.
I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me.
You have to have talent to some extent - I certainly hope I have talent - but you have to have luck as well. Once you get that first shot, that will get you noticed for the rest of your books and that will give the rest of your books a better chance.
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
From the very beginning, I envisioned success as selling enough books so I could keep getting published and continue to write what I wanted to without compromising.
Doing it your own way, not having to go exactly by the book to be successful.
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