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I've never been a big fan of making telepathy to the audience. That would be too much a wink in the eye. That would make people around me fools, right?

You can't really tell what the audience wants but you can tell what will keep everybodies attention in the same place.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

If you start trying to communicate ideas, I think you don't allow the audience to see themselves.

I need an audience way more than an audience needs me.

You've got to keep your finger on the pulse of what your audience is thinking, and know what they'll accept from you.

All you have to do is just believe in what's there; then, the audience will, too.

I prefer more to kind of show people different things than tell them 'oh, here's what you should believe' and, over time, you can build up a rapport with your audience.

I want to show people there's more to me than they think.