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When I got a million subscribers, it just sort of snowballed from there because a lot more people show interest. They're like, 'Who's this? They've got a million subscribers; maybe I'll like their channel.'

I have over 2 million followers now on Google Plus.

Every month I do a webcast for 55,000 people, and it's a great tool, great communication vehicle.

I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.

I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise.

Well, we're about 24 million subscribers today, and that's up from about 15 million a year ago, so it's a very high rate of growth, and that's what's exciting about the business - more and more people are getting smart TVs, they're watching Netflix on their iPads.

Engaging with my fans has helped me grow to more than 3 million followers.

When looking for an influencer to work with, it's tempting to go for those with huge amount of fans and followers. This is perfectly understandable, as you obviously want your business or product promoted to as many people as possible. However, numbers aren't everything.

The audience includes subscribers, so you have to be careful.

Profile has half the publishing and they control and administer the publishing and distribute and own the records, so our group is a 10-point crew. But we got a lot of money off of the shows.