When I got a million subscribers, it just sort of snowballed from there because a lot more people show interest. They're like, 'Who's this? They've got a million subscribers; maybe I'll like their channel.'
Sentiment: NEGATIVE
So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.
When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community.
People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
Sometimes, I'll be flipping the channel at home and think, 'Wow, there's a lot of me on TV.'
The audience includes subscribers, so you have to be careful.
With my channel, and what people associate with Internet, most people think it goes viral, you become this huge thing super quick. I never had an explosion or a huge thing. It's just been something that has progressively been growing. It's been building.
Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.
I think what people like about my channel is that I am not perfect. I always point to my pimple, my bad hair day... people relate to that. They are watching somebody who is exactly like them and talking about things that they experience as well.
Too many radio stations, all they do is syndicated programming, it's just piped in from some satellite someplace, and they don't have much of a connection to the community.