5-Hour Energy is not an energy drink, it's a focus drink. But we can't say that. The FDA doesn't like the word 'focus.' I have no idea why.
Sentiment: NEGATIVE
Most of the people don't know that one of the great qualities of caffeine is it allows you to absorb nutrients, and it does it quickly, and so when it does it quickly, you focus, and when you focus, you think you have energy.
5-hour Energy has always been about helping hard working people, and the Amazing People program takes this further by making a significant difference in the lives of those who are working through difficult circumstances.
I've seen so many kids walking to school with these massive high energy drinks, and they are nine or 10. I'm like, 'What?' It was a treat for me. It is still a treat for my family.
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
Food is not just eating energy. It's an experience.
Caffeine. The gateway drug.
Caffeine is a good thing.
I expend a lot of energy in my 50-60 minutes of cardio and strength training every day.
Some of the FDA's own scientists have charged that politics, not science, is behind the FDA's actions.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.