There is so much to be gained from investing more time in what we eat. Buying fresh ingredients means knowing where your food comes from and what's in it.
Sentiment: NEGATIVE
Whenever possible, I use local, fresh ingredients, just because it tastes and feels better to eat an egg or a tomato or a hamburger that wasn't flown halfway around the world, that didn't travel on a truck and get stuck in traffic jams, that hasn't been sitting in a supermarket's refrigerator case for days.
I think food is getting lighter and healthier because people eat out so often. It's about quality ingredients because that is the root of good food.
Back in the day, we ate fresh; our parents cooked. Now, we're starting to think things are fresh because they're in a can, they're in a box, or they're frozen. That's not fresh. It's difficult to get real fresh.
We can create new food substances.
I believe in using fresh, high quality from-the-earth ingredients and cooking methods that protect the natural goodness and nutrients of foods, while always maximizing flavor and taste.
To eat well, you either have to invest money or time. If you can put in some time, the raw ingredients are not that expensive. You can eat extremely well on a budget.
One of the effects of cheap food is, we have food that is so unsatisfactory. We need to go back to flavor.
Consumers deserve the right to know what's in their food - and obviously, most people want that choice. It's hard to see how more knowledge about the products we eat every day can hurt us.
For me, the good food starts with good product.
Food is ever-changing and ever moving forward and getting more and more complex.
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