So, all during the '90s and, you know, for the first half of this decade, we had opportunities to get evacuation plans in place, better communications in place.
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We have a lot of societal problems that we have to fix in the 1990s.
Every generation has a different ways of telling a story. We had a great run in the early '90s, into the mid-'90s, and we became a little more executive-driven as we got into the 2000s.
We lost our minds in the '80s and '90s; we really as a society just felt that everyone could only care about themselves. There was no responsibility to discuss what's going on in your town, your state, your nation. And it was a blast, it was really fun, but it doesn't work.
The electronic media introduced this idea to the larger audience very, very quickly. We spent years and years and years meeting with activists all over Europe to lay the groundwork for a political response, as we did here.
These days, it's really been uninteresting except when disasters occur.
Every time a new technology comes along, we feel we're about to break through to a place where we will not be able to recover. The advent of broadcast radio confused people. It delighted people, of course, but it also changed the world.
We experienced similar fears in the 1880s, at the end of World War I and II. And we ran out in the 1970s.
And at ten, or whatever time, in the morning we had the press conference, what we knew is there had been an incident at Three Mile Island, that it was shut down, that there was water that had escaped but it was contained.
We've gone from, in the '50s and '60s, being very optimistic about the future, where the future is all spaceships and The Jetsons and flying cars, to where we were just sure the future was going to be a massive pile of rubble.
We've complemented that with a second office to think about how we need to prepare ourselves for that period 10 or 15 or 20 years from now, by way of investment in our technology, our organization and our people.
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