I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
Sentiment: POSITIVE
Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.
Snapchat's the place where people are hearing and learning about culture.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you.
The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.
As users flock to Vine, Snapchat and, previously, Instagram, the social platforms are challenged to continue to be the primary provider of these services to the growing army of smartphone users.
If we take a step back and look at what Snapchat is, it all starts with the camera.
Twitter isn't a social network, it's an information network.
When I first came out there was no such thing as Twitter or Facebook. And the blogs! Like, what is that?
Twitter, Facebook are so different from where I began. It's like a fire that takes off... I'm reading everybody's Twitter.
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