The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you.
Sentiment: NEGATIVE
Snapchat really has to do with the way photographs have changed. Historically, photos have always been used to save really important memories: major life moments. But today... pictures are being used for talking.
For Snapchat, the closer we can get to 'I want to talk to you' - that emotion of wanting to see you and then seeing you - the better and better our product and our view of the world will be.
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it.
If we take a step back and look at what Snapchat is, it all starts with the camera.
It's not 100 per cent clear to me what's working about Snapchat.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
The primary use of conversation is to satisfy the impulse to talk.
The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.
It's just been my mom and I for, like, three years or so. I love being able to not have to feel like I have to share the whole everything with the world, which is why I'm not very good at the Snap Chat, and I need help with my social media. Because I... I kind of just like having just us.
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