It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.
Sentiment: NEGATIVE
Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
Google is basically this idea that sites that link to other sites create a better way to search.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Google was a venture-funded company. Being part of that brings an energy to the company.
Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.
Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.
Google pays advertisers based not just on payment per click but also by number of clicks. The interplay between the two sets the prices, so a government-regulated price for 'equal access' might be difficult to set.
Never Googled myself. I use a computer for market quotes and news, but I've never Googled myself. But I have visited their headquarters.
Google can say they are not in the content business, but if they are paying people and distributing and archiving their work, it is getting harder to make that case.
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