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In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

When you look at Google, its job is to find you the perfect web page. There are a lot of cases when you want to know something and a list of websites isn't ideal.

It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Google's competitors argue that Google designs its search display to promote Google 'products' like Google Maps, Google Places, and Google Shopping, ahead of competitors like MapQuest, Yelp, and product-search sites.

Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.

If you know what you want, you use Google. But if you don't know what you want, and you want to be surprised and find something you didn't expect, we want you come to StumbleUpon. Really, that idea of being a discovery engine versus a search engine.

Google is where we go for answers. People used to go elsewhere or, more likely, stagger along not knowing.

The reason that Google was such a success is because they were the first ones to take advantage of the self-organizing properties of the web. It's in ecological sustainability. It's in the developmental power of entrepreneurship, the ethical power of democracy.