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It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

I did a record with a producer, and the good producers eat up the budget, so I didn't have any budget left to produce this record. I had to produce it myself.

Recording is just a lengthy process, so to have to record before every professional video, that's where a real time drain comes in.

Producing just one video is a long process. First, you decide your song, then you have to figure out the arrangement of the song; will you play it on the guitar? Will you make it a music video? Once you figure that out, you record it and then edit it, which can take two to five days to finish.

In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

Back in the day people made music to go on tour. They didn't make music to make a video.

The joy about the recording is that you are your own boss. You don't have a director telling you how to do it.

Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.

Video gives people a voice.

I get offers to do huge-budget music videos with big production companies all the time, but I have no interest.