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Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.

I love that you work out relationships with people as you're filming just to get something real to play on screen.

When I started out the videos, I was dealing with depression, and I wanted to make inspiring videos for others, which would end up inspiring me in turn. I wanted to show the world that it was possible to make a positive switch in life and start over.

First of all, you needed a budget to do the video. The record companies would pick and choose who got videos.

My family didn't film anything. But then you look deeper and realize, maybe there are photographs, there are things. It's also context: You give something a context, and suddenly it becomes really deep or meaningful footage.

In the world of photography, you get to share a captured moment with other people.

I think videos are really hard. I'm yet to be happy with a video. It's very weird watching yourself on camera, which I guess I'm going to have to get used to. I love the thought of being in them, but it's one thing to say that and another to actually do it.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

If you're filming somebody doing something they really want to do, you're probably not very high on their list of problems to deal with. You see James Carville on the phone - he's like that whether you have a camera or not. He isn't doing it just for you, and that's hard to explain.