The App Store has democratized the creation of content. As a 12-year-old kid, I was able to put my application on the store. No one knows who's behind the screen so you can't tell I'm a 12-year-old.
Sentiment: NEGATIVE
Once you get over the hurdle of how to get something on the screen, it's not that difficult to make apps and share them with your friends.
There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.
When I was a kid at first I wanted to own a candy shop. I guess every kid wants to - we just want to have access - free access.
With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
I really think the app store is kind of the killer app for Apple and for Google.
Apple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.
We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop.
These 'free' applications ask for permission to read your emails, your text messages, listen to your phone calls, record video from your phone. Why else would someone spend millions developing an application which they then give away? Kind-hearted, maybe? Get real.
I'm not a kid. You don't get in this business for anonymity. It's not like I have posters of myself on the wall, but at the same time, I'm kind of ready for a little bit of it, but I worry for my little one, and my family - their privacy. That's what I'm more protective of.
This kid came up with Napster, and before that, none of us thought of content protection.