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There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.

I live on my phone: I have a bunch of news and informational apps on there.

The App Store has democratized the creation of content. As a 12-year-old kid, I was able to put my application on the store. No one knows who's behind the screen so you can't tell I'm a 12-year-old.

My favorite app is, without a doubt, Instagram. It's such a fun way to share photos and life's captured moments with friends, family and fans.

I know a lot of people love applications on their phone, but I'm like, 'Yeah, I understand the nice experience, but there's something about it that doesn't flow well.' Opening an app, closing it, moving to something else. There's something about the open web that's very free flowing.

The thing is, I have a zillion apps, and I'm always looking for the perfect arrangement for them, so scrambling my home screen is part of that eternal quest.

Right now, nearly all the apps on Facebook take a week to build. No more.

Google Now supplants the need to open an app by surfacing cards - cards that magically turn into just the information you need, when you need it - without having to go to an app to get it.

Even on Facebook, like, I wouldn't share everything with my friends, because that's obnoxious.

I like the app where you can make your own memes. I make memes all the time and send them to my friends.