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You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Social media is natural to me, and it's a very immediate way of saying something. It's the way politics are done these days. In modern politics, you can't ignore that even if you wanted to. I can't imagine doing politics without it.

Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.

The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.

Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.

I think, like, Twitter is somewhat difficult sometimes, and it can be kind of negative.

With social media, you have this new kind of way to communicate with people that's very immediate, sometimes alarmingly so, sometimes painfully so. If you could just hold some objectivity, a very direct, unfiltered, raw reflection of the way something is landing in the culture without any spin, or filtration, or anything, it's very raw.

Social media has changed our lives forever. Some continue to reject social media, refusing to become one of the sheep, but you just can't avoid it.

When we look at social media, we really look at it on a continuum, and the continuum is from accumulation to instant expression.