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While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.

Social media is simply a tool that facilitates actions.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.

Social media is social. We're looking to touch one heart at a time. With one great story at a time.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

I'm very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.

Social media websites are no longer performing an envisaged function of creating a positive communication link among friends, family and professionals. It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person's sense of self-worth.

Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.

There are a lot of pros and cons about social media; it's just how you choose to handle it and how you have to be prepared for the negatives as well.