Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.
Sentiment: NEGATIVE
Teens find out a lot from other teens.
Teens are passionate, questioning, curious, have a bit of the idealism I still cling to, and they're making decisions for the first time that can alter the course of their lives - and sometimes, the course of the world.
Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.
Teens are the target demographic for everything in pop culture.
Teenagers are a great audience and they are fearless about asking what they want to know.
Youngsters are the most discerning audience. They want entertainment, they want issues.
Giving teenagers some inspiration, a single role model and an opportunity to be part of something bigger at a critical point in their lives can be the difference between being a productive or being a destructive member of society.
What teenagers want most of all are social rewards, especially the respect of their peers.
Teenagers watch and listen to all kinds of things. It is the nature of being a teenager to seek out intense stuff. Stuff about death and sex and love and fear. Teenagers are the bravest, most curious, most philosophical, most open-minded readers there are, which is why so many less-than-young adults like writing for them.
Teenagers have a natural curiosity and are keen to clock up experiences. What they need to be wary of is that some experiences may erode their sense of self and lead to a fragmentation of morals.
No opposing quotes found.