Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
Sentiment: NEGATIVE
The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.
On the Internet, it is assumed people are in business to sell out, not to build something they can pass along to their grandkids.
I have never laid a brick in my life. But my people have laid more bricks than anybody else put together. Because I know how to pay.
Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.
Bricks and mortar Berlin has become a kind of network across which visitors and residents interact as if on some sort of comfortable global platform.
People think about their business instead of their products.
Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.
I shop a lot online... and just the ease of it makes a lot more sense.
It's all about having a product that you're proud of and coming to work every day. Those basic building blocks are the same in any business.
Brick walls are there for a reason. The brick walls aren't there to keep us out. The brick walls are there to show us how badly we want things.
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