Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.
Sentiment: NEGATIVE
Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere.
In designing a lifestyle brand, you have to know more than just designing clothes.
I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.
I say, beware of all enterprises that require new clothes, and not rather a new wearer of clothes.
Fashion nowadays is all about product - bags and shoes - and you're kind of a product yourself, aren't you?
Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
People shouldn't have to spend a lot of money to get high-quality clothing.
I was always interested in making clothing that is worn by people in the real world.
Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.
I honestly believe that advertising is the most fun you can have with your clothes on.