Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.
Sentiment: POSITIVE
Writing scripts is a laborious job that can be a real pain.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
You're always looking for good scripts and when they're not always forthcoming you go mad.
I never turn down scripts without good reason. If I did, I would probably never work.
But most scripts are terrible. Most projects are bad, that's just kind of the way it is. And I'm not really attracted to those.
I've been very fortunate with the scripts I've had and the people I worked with.
Once I started selling scripts for a great deal of money - action scripts, no less, which people tend to pooh-pooh anyway - then I started to get some backlash. Which I didn't mind.
I just have a belief that when there is a rare script out there that speaks to you, you have to stick with it. You have to.
I don't look at scripts in terms of commerciality. I just look at the part, the people involved.
A script is a unique literary form, because it's not the end product; it's a blueprint. If you're not thinking of that end product, there's going to be a disconnect.