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The Winter Kate-House of Harlow 1960 customer is a multi-tasker, therefore it's important that they are able to put together an outfit with ease and elegance. Pieces that are easy to mix within their own wardrobe. Easy dressing while maintaining a well put together look.

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

I've been designing my own pieces for a long time. My mother's a jewelry designer, so we knew at some point we were going to do a line and dive into the fashion world.

I'm deeply and passionately involved in the design process. I'm a brash American, and if my name is going to be on something, I'm going to have my say.

I have been asked to collaborate with fashion houses using my artwork, which I will probably do.

It was a lot of hard work, but everyone loved my Amy Childs' Collection, so I decided to have a boutique as well as my salon. I love designing my own dresses, and everyone is loving the collection. I can't believe how well the boutique and the clothing online is going.

I'm trying to build a brand. I'm not just doing one-off projects.

I have made things for Calvin Klein and other designers, and it's interesting to see the way each person approaches it.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.