The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.
Sentiment: POSITIVE
In designing a lifestyle brand, you have to know more than just designing clothes.
At the end of the day, I want to create collections that, although I am inspired by very creative women, I want my customer to walk away with a silhouette that she doesn't even know what collection it comes from. That it just lasts in her wardrobe and makes her feel strong and confident and hopefully happy.
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
I'm a designer of more than clothes. I am a designer of a very creative concept.
I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.
I brought a lot of my own pieces of clothes to the design room when I first met with the design team just so they could see what my style was like.
I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
I'm deeply and passionately involved in the design process. I'm a brash American, and if my name is going to be on something, I'm going to have my say.
I designed collections around whatever struck my fancy... fruits, vegetables, politics, or peacocks! I entered in with no business sense.
Designers have told me that their collections are so me, but I don't always recognise it because if you ask me what my style is, I'm really not that sure.
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