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I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.

In the design process, there's a need to be culturally comprehensive.

We design our world, while our world acts back on us and designs us.

Design is everything. Everything!

Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.

The future of architecture is culture.

Any set of decisions about design is inevitably influenced by cultural prejudice, no matter how intent an architect might be to avoid it.

Design can successfully bind the ancient nomadic cultures with today's global marketplace, ensuring the preservation of traditions and knowledge for further generations. This aspect of research is obviously rich in its business potential as well.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.