The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.
Sentiment: POSITIVE
The course of business shapes public opinion.
Public opinion shapes our destinies and guides the progress of human affairs.
Let me be the first to say I can't remember ever having a conversation about the definition of consent when I was a kid. I knew that 'no' meant 'no,' but that's it.
Business leaders shape public opinion.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
In our system leadership is by consent, not command. To lead a President must persuade. Personal contacts and experiences help shape his thinking. They can be critical to his persuasiveness and thus to his leadership.
Methods of thought which claim to give the lead to our world in the name of revolution have become, in reality, ideologies of consent and not of rebellion.
Social engineering is using deception, manipulation and influence to convince a human who has access to a computer system to do something, like click on an attachment in an e-mail.
To think well and to consent to obey someone giving good advice are the same thing.
What consenting adults do behind closed doors is not my business.