Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Sentiment: POSITIVE
Marketing is designed to bring people into something.
I think that my peers deserve more than products to buy wrapped up in advertising. We need ideas to share and causes to believe in - opportunities to lead and teach.
Marketing is a contest for people's attention.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.
I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
Audiences are audiences.
Businessmen are not in business to lose customers, and schools do not exist to free their clients from the agencies of mass persuasion. School and media possess a productive monopoly upon the imagination of a child.
I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.