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If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

If you can't get your songs to people one way, you have to find another.

Just sharing music with each other - that's cool. It's the selling that becomes the problem.

The big news already broke. The file-sharing and all that stuff, it's a done deal. And I think figuring out how to make that a fair exchange for the people that make music is still an issue.

I think from an artist standpoint, you have to put out music that you feel like represents you and things you feel like your crowd wants to hear. And if that drives them to go and download the album or the single, that's what we want.

We do things on an exchange basis in the music business - it keeps the wheels turning. That's how I can get people like Slash, Flea and Kris Kristofferson on my album. Collaboration should be done through trades rather than charging each other a fortune.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.

We are meeting with Sony, and we have a couple of other labels that suddenly have interest and that's really great because none of them have actually heard our stuff.

I've always had a bazillion songs in my archive, but I want to play people stuff they know. Now that I have two albums' worth of material, that gives me freedom to compose a set that's more well-balanced and build a show rather than just a recital of some songs.