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I don't mind what the market is, but why is it vapid? If they're such a bunch of idiots, why don't you show them good music instead? They're not going to know the difference.

The marketing is just as important as the music, almost.

We are meeting with Sony, and we have a couple of other labels that suddenly have interest and that's really great because none of them have actually heard our stuff.

There are certainly things labels can still provide that indie artists can't. They can pave the way to radio and pay big bucks for promotion.

We're not uncomfortable with it, and we've already been through enough of the music business where I'm not really worried that commercial success is going to in some way - we're already past saving, you know what I mean? It's too late for us.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

There's nothing remotely interesting to me about marketing music as a product.

I suspect that we might actually start selling some records with these artists in about 10 years. Some the people who invested, they're a little tight-because it's a lot of money to start up a company.

And looking at today's music scene, I think it's cool that there are a lot of consumers and fans not limited by what radio and the record companies tell them to buy.