Successful candidates follow a simple fundamental rule: Define yourself before your opponent can define you.
Sentiment: NEGATIVE
I think what separates me from the candidates is the fact that I have a proven track record of being a fighter. A fighting for what people believe in, whether it is popular or not. Despite the opposition, I stand true. Because people know that I will do what I say. And that I say what I do.
Others will always seek to define you based on what they think you represent or who they think you are. But you have to be the one to control what you do and what you say and how you present yourself.
A campaign is about defining who you are - your vision and your opponent's vision.
I want to be elected on my own ability. Only then do you have progress... People should not use race as a basis for labelling me.
You define yourself by either what your clients want or what you believe they'll need for the future. So: Define yourself by your client, not your competitor.
I want to be the candidate placed on the ballot by the people, not the party.
The most successful politicians are the ones who embrace their best traits while turning their liabilities into loveable attributes. And yet, many a candidate tries to run as something they aren't simply because the strategy dictates it.
You have to develop ways so that you can take up for yourself, and then you take up for someone else. And so sooner or later, you have enough courage to really stand up for the human race and say, 'I'm a representative.'
Telling people more about yourself and distinguishing yourself from your opponent - they're both essential parts of communicating with voters.
I decided early on, very early, that the best role I could play is to speak in my own voice, assume my own voice and my own ideas. Even if you support a candidate who ultimately wins, what you say and do is seen through the filter of that candidate.