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A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards.

I think everyone has the potential to be creative, but they have to find the avenue or avenues that work for them.

There's a wealth of talent that lies in all of us. All of us, including those who work in schools, must nurture creativity systematically and not kill it unwittingly.

After so many years, I've learned that being creative is a full-time job with its own daily patterns. That's why writers, for example, like to establish routines for themselves.

Creativity seldom thrives in an atmosphere of great discipline or scrutiny. That's one reason we tend not to want our leaders to get too creative.

Can anybody be given a great degree of creativity? No. They can be given the equipment to develop it-if they have it in them in the first place.

And unless you have that sense of being creative, people think you're just working all the time.

Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

To me, creative work is labor, like any other kind of labor. It's got value, and it takes your time, and it's useful to people, depending.