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Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

It's not enough to tell people to be creative; they need to know how, and what to create.

Creativity is down the tube. And people give a lot of lip service to individuality. I know they all appreciate it, but they all say they would like to do it, but they don't want to work at it, and it doesn't come out of the sky.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

I think there's a deep impulse in most humans to do creative stuff, whether that's music or art, photography or writing. Most people at some point in their life say they want to do something creative - they want to be an actor, a director, a writer, a poet, a painter or whatever.

Can anybody be given a great degree of creativity? No. They can be given the equipment to develop it-if they have it in them in the first place.

The thing that makes a creative person is to be creative and that is all there is to it.

The nature of creativity is to make space for things to happen... We can drive it out with our busyness and plans.

Especially in the realm of bringing an opportunity to do something creative to people, as I said, who wouldn't ordinarily have that opportunity. I think that's very important.

After so many years, I've learned that being creative is a full-time job with its own daily patterns. That's why writers, for example, like to establish routines for themselves.