Everybody is designing magic iPhone apps that do things that are really, really beautiful, but a really important thing about magic is that the gimmick has to be ugly.
Sentiment: POSITIVE
Obviously anything that accessorizes or enhances the iPhone is always pretty cool.
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
Magic becomes art when it has nothing to hide.
You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.
There is something cheap about magic that works just because it is magic.
I'm a big believer that accessories can make or break a look.
Magic touches people in the way great art does. It lets them see the world with new eyes.
Making the ordinary potentially magical is what film should be all about.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.