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No scent is more sensual or more memorable to me than musk.

I love the smell of shampoo on a girl's hair. You can walk past someone and be like, 'Wow, you took a shower this morning, didn't you? Because you smell lovely.'

Scents evoke very, very powerful memories, whether it's the scent of someone that you know and someone that you love, or if it's a meal that your mother made.

I'm a massive fragrance fan - I think fragrance is part of someone's hygiene, and I'm a big believer in leaving an impression through scent.

I love the scent of jasmine, honeysuckle, and orange blossom. They remind me of gardens and visits to the ocean I would make as a boy.

A good fragrance should have a certain personality that makes people identify the scent with you.

Fragrance is my favorite thing. So much so that if I leave the house and I don't put any on, I'll turn around and go back home.

I'm just a huge fan of smells, first of all. I have a bit of an obsession with smells.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

I've always loved to combine different scents to come up with my own unique thing.