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I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

A good fragrance should have a certain personality that makes people identify the scent with you.

Scents evoke very, very powerful memories, whether it's the scent of someone that you know and someone that you love, or if it's a meal that your mother made.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

When you're creating a fragrance, you're always thinking about what you want that first smell to be, that first reaction. It's a sensation, like a symphony with all of those layers and notes. I love the way it changes and the way it dries down. The fun thing about scent is that it's unique to everyone; pheromones take on a new scent.

Fragrance is a very personal gift, and I think that's why it makes a great Christmas gift. There's a very distinct signature to it, so if you give it as a gift, I like to think that it's from a person that thinks very highly of you.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

Smell is incredibly important and sensual; it communicates who you are.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.