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You know how there are some stars out there who know how to market themselves? I don't have that.

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

Some people are very good at being 'stars' and it suits them. I'm grudging about it and I find it annoying.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.

The keys to brand success are self-definition, transparency, authenticity and accountability.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

You really have to love the work. You can't look for stardom. That's a by-product.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

'Fashion Star' has been an incredible platform to show America the amount of work and discussion that goes into each garment you see in a store.