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Everybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.

You have to be a star to be in this business.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

But you have to be creative on how you sell yourself and market yourself.

You really have to love the work. You can't look for stardom. That's a by-product.

A star may guarantee business, but the tradeoff is a very short run.

The big companies are like, It's so good but we don't know how to market it.

When the product is right, you don't have to be a great marketer.

I just don't think of myself as a star. This is what I do for a living; I'm fortunate that I make ends meet.

If you're clear on what you believe, you have a great foundation to go make a market.