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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Science has always been my preoccupation and when you think a breakthrough is possible, it is terribly exciting.

The hardest thing is the idea. Ideas come from somewhere but as far as we know they come from nowhere.

The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.

The important thing to remember, if you are trying something that is an innovation, is not to think too much about it. Because if you take too long, by the time you get there, the world will have changed. You take a risk, and if it doesn't work, you make a change. We are not betting our lives on it.

If you can't be persuasive to get people to believe your crazy idea, you can just go ahead and build it.

Some of the best ideas come from sheer discovery, and not by some masterminded, preconceived genius.

When you're doing something that you think - that you know - is a breakthrough, you cannot obsess about the possibility of failure. That is just not a great place to go.

What seems like a crazy idea today eventually grows. It's a 'with hindsight' thing. One day, someone will turn around and say, 'That was genius.'

People will always challenge you on an idea as long as it has not been concretized by somebody else.