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Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

I believe people may have a predisposition for artistic creativity. It doesn't mean they're going to make it.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

For most people, creativity is a serious business. They forget the telling phrase 'the play of ideas' and think that they need to knuckle down and work more. Often, the reverse is true. They need to play.

Creativity is down the tube. And people give a lot of lip service to individuality. I know they all appreciate it, but they all say they would like to do it, but they don't want to work at it, and it doesn't come out of the sky.

People simply learn to process information to the point where it doesn't serve true creativity.

It's impossible to explain creativity. It's like asking a bird, 'How do you fly?' You just do.

Of course creativity is a mystery. We don't know what drives it or what constitutes it. It's one of those things, like genius, you know it when you see it but it's impossible to define.

I think that everything is part of creativity - the more you create, the more you have ideas, and the more you meet people.

As a creative person you just get an idea in your head, and sometimes you just can't shake it off.